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Communication Secret #8
Find the ’hook.’ Something about what your saying must interest you or you will not be interesting to your listeners. If you look carefully, you will always find something.

What Clients Are Saying
"I wanted to say thank you for all of your help with the presentations last week. After speaking with the teams, I think that they found it very helpful, and found you to be a great person to work with . . . we look forward to working with you in the future."
Stand Out For All The Right Reasons
The GOAL:
Deliver a focused, engaging message that leads to a successful outcome.
The CHALLENGE:
Find a path to develop skills and strategies to accomplish this aim while also projecting confidence, warmth, and credibility.
The SOLUTION:
Obtain individualized coaching to grow these necessary skills and establish a reliable strategy to hit the mark every time.
The RESULT:
A natural, confident delivery that comes from knowing what youre doing, how to get there andmost importantlywhy what youre saying matters.
SSC Coaching Will Help You:
- Diminish distractions and detractions
- Present yourself and your organization with credibility, poise and polish
- Interact with greater ease and confidence
- Engage listeners in what you say
- Speak with more warmth, grace and control
- Demonstrate leadership qualities that inspire and motivate an audience
- Be more effective in presenting a clear, meaningful message
- Face media opportunities with ease and composure
- Learn a reliable approach to preparing for presentations and meetings
Speak Like Your Success Depends On It—
Because It Does
An individual works hard to reach a place of respect and authority in her or his chosen profession. Effective self-presentation adds confidence and allows one’s unique personality and expertise to shine through - in fact, it is key in separating from the pack and reaching higher goals. With companies downsizing, these skills are essential in demonstrating value to an employer, manager, or board. Presenting well can also mean the difference between landing a client and being quickly forgotten.
The Bad News: Being a great communicator isn’t always a natural gift.
The Good News: Communication is a skill and it can be learned.
Contact Silverman Speech Consulting for information on how to obtain personal, customized coaching for yourself or someone in whom you believe.
Listen to a report featuring Stephanie on NPR's Marketplace:
Marketplace 1MB mp3
Watch A Free Video With 5 Great Speaking Tips:
KIS Group
(no login required—just click outside login request)
Listen to Stephanie interviewed in Word Shots Podcast:
Coaching In The News
"Élite performers, researchers say, must engage in "deliberate practice” —sustained, mindful efforts to develop the full range of abilities that success requires. You have to work at what you’re not good at. In theory, people can do this themselves. But most people do not know where to start or how to proceed. Expertise, as the formula goes, requires going from unconscious incompetence to conscious incompetence to conscious competence and finally to unconscious competence. The coach provides the outside eyes and ears, and makes you aware of where you’re falling short."
Personal Best: Top Athletes and Singers Have Coaches. Should You?
By Atul Gawande
The New Yorker October 3, 2011 (read the full article here)
"… Individual and corporate clients say the one-on-one counseling is critical for career success, especially during tough economic times...Coaches say many companies still use their services to retain top talent and support senior leaders while coping with smaller staffs and recession-starved budgets. ."
Staying in the Game With Help on the Sidelines
Demand for Coaches Is Steady as Executives Try to Hone Skills in Recession
By Sarah E. Needleman
Wall Street Journal August 25, 2009






